Amber Alert

What is an AMBER Alert?

The America’s Missing: Broadcast Emergency Response (AMBER) Alert is part of the nationwide AMBER Plan and is a voluntary partnership between law-enforcement agencies and media broadcasters. The plan utilizes the latest tools and resources to quickly notify the public of an abducted/taken child. The importance of this program is what drives the continued need to develop technologies and strategic partnerships to aid in the safe recovery of our most vulnerable loved ones.

The State's AMBER Alert Program is modeled after the nationwide AMBER Plan, which was developed in 1996 after nine-year-old Amber Hagerman was abducted and brutally murdered near her home in Arlington, Texas. Amber's death had such an impact on her community that it prompted law enforcement agencies and the Texas Association of Radio Managers to develop an emergency alert plan to help recover abducted children. In 2002, Assembly Bill 415 (Government Code section 8594) was signed into law and mandated that AMBER Alert plans be implemented statewide and charged the CHP as the statewide coordinator for all AMBER Alerts.

Why are AMBER Alerts issued when a parent, guardian, or close family member is involved?

This is the most common question we receive because a majority of the AMBER Alerts issued involve a parent, guardian or close family relative. AMBER Alerts are the most serious alerts we can issue involving children. For it to qualify, there must be specific evidence that the child is in imminent danger of serious bodily injury or death. As difficult as it is to think a parent or guardian could commit such a terrible act, it does happen. The majority of the AMBER Alerts in California that have ended with the murder of the child have come at the hands of a parent, guardian, or close family member.